One of the early adopters of search engine marketing, the travel industry is not only very competitive, but the margins are tight. Anyone with a website cuts into your market share commissions are getting slimmer. Those in the travel industry learned very early on that adopting search engine marketing was critical to their bottom line. Implemented early and if effective, search engine optimization (SEO) campaigns allowed many smaller resort hotels and vacation rental companies to stay competitive and grow revenue.
With more than 12 years’ experience in online marketing I’m uniquely qualified to execute both small and large scale search engine optimization and pay per click (PPC) advertising campaigns for the vacation rental industry. With experience in the Caribbean, Europe and the Americas for not only wholesalers, and individual second home owners my travel SEO and PPC skills would assure businesses and home owners alike with high return on investment for their advertising dollars.
Hotels and Resorts
There’s no disputing that once a traveler gets it in their head about a particular destination the first place they begin their research is on the search engines. Arguably, these days the second place is very likely Trip Advisor. Marketing smaller resort properties entails not only SEO and PPC, but a healthy dash of social media marketing. Now that Google is evaluating social media signals in its search engine algorithm it’s critical for resort hotels to include sites like Trip Advisor, Yelp, and Facebook in their overarching search engine marketing strategy.
Private Air Charter
Experience on multiple search engine marketing campaigns for the private air charter business has taught me that there is a lot of ‘noise’ in the space. Meaning, there is a lot of traffic for ‘Flights to Destination” but not necessarily for “Air Charters to Destination”. It’s very important to understand the intent behind the search behavior of your target market. If one makes the mistake of targeting the wrong nomenclature you’ll waste a lot effort and clicks on travelers who had no intention of booking a private air charter